I design user-informed experiences driven by strategic goals. I’m rooted in a traditional art education accentuated with top agency and independent contract experience. I spent the early part of my career in print and promotions and was there for birth of the web, designing experiences for Nabisco, Microsoft and Guinness and many more. 

As a Freelancer I have acted as Senior Art Director, UI/UX and Design for Web, Print Production, and Photoshop Expert for Promotional Marketing, Advertising, Fashion and Entertainment. I have immersed myself in the exciting and challenging visual world of Licensing Artwork for the largest entertainment companies in the world such as Warner Bros, Sony, Nickelodeon, Hasbro, Paramount Pictures, MGM to name a few. 

In 2014 I helped the Coolest Cooler set a Kickstarter Crowd-funding record of 13.4 Million with a revolutionary product, developing a powerful Brand ID and agile Social media tactics.

As Creative Director for Coolest Cooler I handled all aspects of the direct to consumer company’s needs.  This included  Brand ID, WEB UX and implementation, product and lifestyle photography and retouching, social media campaigns and promotions, trade show graphics, Copyrighting, B2B materials and Co-branding initiatives.

Forever Curious and always Agile, I provide Imaginative Solutions to Pragmatic Objectives. Most recently, I have been freelancing in various capacities across the range of my expertise.  I’m currently excited about integrating my photoshop expertise and video animations to enliven web content and allow for photography to evolve elegantly into the digital story-telling space. I’m also curious about the practical implications of the emerging AI technologies.

My passions include enjoying a healthy outdoor lifestyle with my German Shepherd Abby, and creating and performing music.