Web & Brand
I am a hands on Creative Director. Over the years I’ve worked with Brands and Agencies large and small. I’m proficient both as a team leader or as a team member, fulfilling specific tasks with enthusiasm and a eye for detail. I solve business objectives with inventive conceptual direction, unmatched graphic execution, and engaging copy that conjures positive consumer interactions.
I’ve been instrumental in building, marketing and promoting Brands. From the corporate namesake and Brand ID to consumer engagement such as the UX/UI and implementation of their web and social presence. No task is too large or small. My diverse skill set allows for me to quickly and accurately evaluate creative initiatives and technologies allowing me to either allocate or execute across the evolving creative spectrum.
STRATEGIZE
CREATIVE SOLUTIONS
CREATIVE CONCEPTUAL DEVELOPMENT • ART DIRECTION • BRAND DEVELOPMENT • PROMOTIONAL MARKETING • B2B COMMUNICATION • LICENSING ARTWORK
TACTICS
DEMOGRAPHICS • COMPETITIVE ANALYSIS • CHANNELS OF ENGAGEMENT • TRENDS • MOOD BOARDS • WIREFRAMES • CROSS-PROMOTION • INCENTIVES • AD BUYS • SOCIAL MEDIA STRATEGY
CREATE
ARTIST
GRAPHIC DESIGN • PHOTOSHOP & ILLUSTRATOR EXPERT • COPYRIGHTING • LOGO DESIGN • ADOBE CREATIVE SUITE • STYLE GUIDE ARTWORK • CARTOONIST • ILLUSTRATION • GRAPHIC ANIMATION
IMAGERY
PHOTOSHOP COMPOSITION • PRODUCT & LIFESTYLE PHOTOGRAPHY • IMAGE RETOUCHING • IMAGE RESTORATION • IMAGE SOURCING • VIDEOGRAPHY • VIDEO PRODUCTION
ENGAGE
DIGITAL
WEB UI/UX • WEB CONTENT DESIGN • SOCIAL MEDIA CONTENT ROLLOUT • BANNER CAMPAIGNS • GOOGLE & FACEBOOK MARKETING • IMAGE & VIDEO OPTIMIZATION
PRINT
PRINT DESIGN • PACKAGE DESIGN • POINT OF SALE • TRADE SHOW DESIGN • PRE-PRESS PRODUCTION
INTERACT
ADAPT
BUILD BRAND LOYALTY • ONLINE ANALYTICS • BRAND POSITIONING • ORGANIC & PAID SOCIAL GROWTH • NEW TECHNOLOGIES • TREND ADAPTATION
